Reflection- Marketing Campaign

The 'Wonderpaws' marketing campaign was a project composed of various sections. All sections such as the research, the product, and everything in between made sure the campaign were to be complete. Our process as a group was to develop research on two rescues, not knowing what they offered or how similar they were to 'Wonderpaws'. The concept was to find crucial factors and beneficial ideas and incorporate them into the campaign (if they weren't already implemented). Through the research it was very apparent that 'Wonderpaws' needed a bit more creativity and organization in regards to the actual marketing and promoting of the rescue. Such as the website needing more organization but as for creativity, merchandise could be sold. I believe this project will aid in my portfolio project because of how I can manage my time, being creative, and doing what's best to get the outcome the project deserves.